Hey JaMoTo, No doubt you've seen this news--here's a link from the NYTimes. Here are some of our quick thoughts on this huge news. Complementary ad products (duh) The merger of the two companies is complementary in obvious ways--for example, MSN gets Yahoo Music, Yahoo gets a stronger international foothold, MSN finally gets a significant piece of the search revenue, Yahoo gets access to the business consumer through Office, etc. There are quite a few overlapping areas across their content areas, which would no doubt be done away with for operational efficiency's sake. It also continues to pays off Ballmer's assurances that Microsoft is transforming into a media company (as did the acquisition of A-Quantive).