With sales of the Generation 2 toyline proving unremarkable by 1995, Hasbro faced a choice: end the Transformers brand for a second time, or completely revamp the concept. They chose the second option, and Beast Wars was the result. Concealed parts and weapons also became standard during Beast Wars. Again, G2 had introduced a number of toys whose kibble had a place to store when not in use, but it was Beast Wars that made it a universal feature.