The Ura Jinsei Enjoi Tamagotchi Plus (ウラじんせーエンジョイ！たまごっちプラス), also known as the Uratama (ウラたま) is a Japanese Tamagotchi released on July 22, 2006. It is a more difficult version of the Chou Jinsei Enjoi Tamagotchi Plus with new characters, gameplay, content and a new base location called Uratama Town, a city located inside the Tamagotchi Planet's mouth where it's always night. There are also four new groups: the Ura Mame Zoku, Ura Meme Zoku, Ura Kuchi Zoku and the Bikkuri Zoku.