Luke Ventura was a coworker of Al's at Gary's Shoes & Accessories for Today's Woman, and was known for actually being polite to the customers. Although he was considerate to the fat women and the old ladies, he had his motives, making money. He reminded Al that when one is paid on commission, one must make the customers feel like royalty. Years after he left Gary's Shoes, Luke was featured in Shoe News for winning an award relating to the shoe industry (although he wasn't seen 'live'). Luke also appears to be more self-confident than Al in that he is secure enough not to let people's insulting remarks about shoe salesmen get to him like they do to Al. The part of Luke is played by actor/comedian Ritch Shydner.