Synapse-Phones gained online prominence almost immediately with its offer of the Synapse One, an Android smartphone that could be customized to suit each customer's needs. According to the Synapse-Phones website, the phones could be enabled for WLAN, configured with a front camera, or set up for television feed or other multimedia. Customers could pick either capacitive or physical buttons, and even had a choice of color. The Synapse One failed to ship as promised. Synapse-Phones offered no explanation, but simply ceased operation in January 2011.