Along with Iron Man and Captain America, the Thor cinematic rights were owned by Paramount Pictures until reverting to Marvel Studios in 2005, with Walt Disney Co. having a pitch for the film in development. After the success of the Marvel Cinematic Universe, in particular the Iron Man and Hulk franchises, Disney announced at the 2009 Comic Con that they would be giving Thor and Captain America their own solo movies respectively come 2011. The idea for a Thor movie gained momentum and officially entered pre-production.