La is the high priestess of the Flaming God of Opar (the sun), and by extension, the Queen and highest authority of the ancient city of Opar. In the thousands of years since Opar was built by the ancient Atlanteans, the men have become increasingly hideous and beast-like. The women, however, have largely retained the physical perfection and beauty of their forebearers. The office of high priestess, being passed down from mother to daughter from the line of an Atlantean princess, has allowed that line to select the finest breeding stock, making La the most beautiful and physically perfect woman in Opar.