New Game (also called рус. Новая игра, Novaya Igra, the direct translation of the English title), formerly known as Padis (рус. Падис), is a pirate publisher company established in Russia in 1999 by a man, known as Pavel Baskakov, and which specializes on selling gaming consoles, as well as their own brand of 'educational' famiclones/MegaDrive clones, Magistr, more known to be of notorious quality compared to Steepler's Dendy famiclones.