After The Google Incident, the problem with Google Adsense was thought solved: Adsense was disabled on pages contrary to Google's policy, and some alternate advertisers were found to reduce the wiki's dependency to it. This proved not to be enough when somebody complained to Google about the Naughty Tentacles page (which already had Adsense disabled), and Google pulled the plug again. This led to several new measures: Update 6/12: