When a group of heroes attacked SoloChem, the Ratt Pack used the opportunity to steal their SMG and flee to L.A. where they set up a base at the Monolithic Movie Studio (one of the top six largest studios in the country). They set up an alliance with unscrupulous movie mogul Lambert Bullwark to encode new movies made by the studio with the powerful subliminal messages. The audience will believe anything. No matter how bad made a movie, the audience will love it, and keep coming back to watch them. If their plan works, they could sell any form of advertising, political candidates, anything is possible.