I Can't Believe it's Not Murder is becoming an increasingly popular alternative to murder often used as a defense for murders allegedly committed by celebrities, professional athletes, and rich people. While it is technically the same as regular murder, it has the distinction of not being illegal, and is therefore highly preferable as a conviction. The practice has its roots in California, where O.J. Simpson was the first to be charged with murder, acquitted and convicted of the lesser charge of I Can't Believe it's Not Murder in 1994. Since then, I Can't Believe It's Not Murder has been the violent crime of choice committed by the rich and famous.