WJRT-TV can be seen on cable systems throughout northeastern Michigan, as far north as Alpena. At one time, it was seen on cable as far north as Sault Ste. Marie, Ontario, where the Shaw system there offered WJRT-TV instead of WGTU from across the locks; in the early-2000s, Shaw replaced WJRT-TV with Detroit's WXYZ-TV. WJRT-TV is the only station in the Flint/Tri-Cities market that is headquartered in the city of Flint.