The Back to the Future trilogy was created, produced and written by Bob Gale and Robert Zemeckis. Reasons for selecting certain names for people or places have been mentioned over the years, and some names can be found elsewhere in film lore. Bob Gale noted that Marty's mother, Lorraine Baines McFly, was so named at the request of Universal Studios President Sid Sheinberg, who didn't like that Marty's mother would be named "Meg". According to Gale, Sheinberg said "Name her Lorraine!", and that "Coincidentally, his wife's name is Lorraine." Sheinberg was married at the time to Lorraine Gary.