A craze is another term for a fad, a phenomenon brought about when humanity's crowd mentality and continual search for uniqueness picks up on something fresh and new in a particular culture, whether that be electronically-based (as in Internet culture) or as part of a national identity. Sometimes, if the fad can be translated into a format understandable by foreigners (or those who simply have never heard of it), can achieve wide recognition, as well. Fads, while usually short-lived (although widely popular in a given area), sometimes form the basis for a cult culture centering around them.