Playtex, inc. was a major corporation on Zeltros, and one of the leaders in the thriving Zeltron lingerie industry. Founded some fifteen millennia prior to the Battle of Yavin, the company established itself on the city of Playtex on Zeltros itself, eventually making it the second-largest metropolis on that planet. By the time of the Galactic Empire, Playtex, inc. was attempting to break into the realm of Twi'lek and even Human-oriented "intimate apparel". During her time as the actress Scarlett Rain, Natasi Daala had won a lucrative endorsement contract with the company.