Kraft Lawrence, who chiefly goes by his surname, is the male protagonist of the light novel and anime series Spice and Wolf. He is a 25-year-old traveling merchant who goes from town to town buying and selling various things in order to make a living. When he was twelve, he became an apprentice to a merchant relative, and set out on his own at eighteen. His goal in life is to gather enough money to start his own shop, and he has already been traveling for seven years while gaining experience in the trade. He meets Holo one night and eventually agrees to her travelling with him. She helps him by providing her wisdom which helps to increase his profits and get him out of jams.