Sips is the Major Shareholder of SipsCo. with 51% share in the company and is also the CEO, Owner, and Founder of SipsCo. Sips' "right-hand man" Sjin is a shareholder with 49% share of the company. Sips later revealed that his "left-hand man" was an old friend of his: the Legendary Game developer Ron Johnson. Ron was the Chairman (as stated in the Roller Coaster Tycoon 3 playthrough) of SipsCo., in charge of the popular SipsCo. World! and formerly SipsCo. Games.