Naomi Takebe (武部 直美 Takebe Naomi) is the one of the current producers of the Kamen Rider series. She is one of the first female producers of the series and has helped revitalize the franchise by expanding its demographic beyond young boys and incorporating new elements and themes for toy sales and storytelling. She first became employed at Toei as part of their merchandising sales department in 1991 and was transferred to its TV and Production planning department 2 years later in 1993, her first tokusatsu production credit being the Tsuburaya-Toei crossover, Ultraman vs. Kamen Rider.