Fiat Professional is the new brand name for Fiat Auto's Light Commercial Vehicles division. It was launched on 17 April 2007 and replaces the "Fiat Veicoli Commerciali" brand name. According to fiatautopress.com "The word “Professional” highlights the brand’s aspiration to give the image independent status, while at the same time accentuating its ability to respond to the needs of professional clients."1