It is the ultimate realization of human mortality captured in music and is meant to be taken very, very seriously. Gothic music has very strict requirements to fulfill, and must fit within certain perameters to be considered goth. If any music fails to fit these, then it cannot be deemed gothic despite its packaging. Goths are very particular about the genuineness of a goth band, and if the music contains any traces of talent, excitement, commercial potential or happiness, it must not be authentic and therefore cannot be goth and should be burned ritually.