Commercial Conformity Period (Branded as CCP) is a period of time, likened by many to Christmas but with that 'Marks and Spencer' feel, officially branded as "Christmas: Now with less guilt-inducing religiosity", this year sponsored by Argos. Lasting from August 25th until an abrupt end on December 26th, people are forced, by the power of guilt, to purchase overpriced novelty gifts which are generally only used one day in the year before they either break or are placed at the back of the wardrobe and never spoken of again.