Shi has been featured on Fox, NBC, and E! television while also gaining recognition in The New York Times, Wall Street Journal and USA Today. The character has also crossed over with many comic book icons including Daredevil, Witchblade, Vampirella and Wolverine. For more than two years Shi: The Way of the Warrior number one remained atop Wizard Magazine's top ten comics list, a record for any single issue that still stands. Billy is also one of the few comic book creators recognized by Wizard on both their top ten artists and writers lists.