It is first seen in the series premier, with Joey trying to sell a car to Lucy and the number and quality of cars depicted, seem fairly limited. Joey employed the use of a very ridiculous advertisement (involving him ripping his shirt off), which was the subject of his friend's humour and Keith's criticism, who told Joey that it either makes or breaks a business and that he should hire a real actor to avoid the "shifty, used carsalesman vibe".