The title screen is designed to look like the box of a children's board game. The game itself is about a cartoon donkey with a big target on its rear, standing in an empty, suburban backyard with some birthday decorations. Right at the start, the donkey insults the player, mocking them about no one showing up to their birthday party, and challenges them to pin the tail on him anyway. Certain swear words are censored and replaced with a cartoony sound effect. The donkey then starts jumping around the screen, continuing to insult and mock the player, who is now supposed to click the target to pin the tail on the donkey.