In less than two years FASHION.MUSIC.STYLE grew from a regional London-centric publication to a magazine sold in over thirty countries worldwide, including Borders and Barnes & Noble in the USA, and encouraged a following of far flung subscribers from around the globe. The name FASHION.MUSIC.STYLE and web domains fashionmusicstyle.com and fashionmusicstyle.co.uk were sold in July 2011 and the founder re-branded the magazine as FMS for online publishing activities in January 2012.