The US Southeast Regional Contest, or SER, is held annually in Tallahassee, Florida. It is the official regional contest sanctioned by the US National Yo-Yo League for the Southeast region, including the States of Florida, Georgia, Alabama, Mississippi, Louisiana, South Carolina, and North Carolina. Promoted by Greg Cohen of Infinite Illusions, it usually coincides with the annual April Fool's Day Juggling Festival, and the 2007 contest is scheduled for April 14.