James John Bell (1969) co-founded the non-profit advocacy communications organization smartMeme in 2002. SmartMeme's clients include national nonprofits, like Greenpeace and the Breast Cancer Fund, as well as local grassroots organizations. BenBella Books published Bell's afterword to the environmental science fiction classic The Sheep Look Up by John Brunner. His other writings on science fiction and social change can be found in the book Pie Any Means Necessary - The Biotic Baking Brigade Cookbook. He has authored chapters in The Battle for Azeroth: Adventure, Alliance, and Addiction in the World of Warcraft and So Say We All: An Unauthorized Collection of Thoughts and Opinions on Battlestar Galactica.