The Ant-Man promotion campaign is a crossmedia campaign which was set up to promote Ant-Man. It started in July 2, 2015 and consists the social media platforms YouTube, Twitter, Google+ and LinkedIn. The campaign started with a series videos of WHiH Newsfront on YouTube focusing on Scott Lang and his future release. These videos are supported by posts on Twitter and Google+. Items from the videos were further discussed in articles on the internet, like on the website Mashable.