The company was set up in a small factory in Much Park Street, Coventry, England and employed seven people to assemble the first car, powered by a single cylinder engine with three speed gearbox and shaft drive to the rear wheels. This was soon replaced by a two cylinder model quickly followed by three and four cylinder versions and in 1905 the first six. As well as supplying complete chassis, the company found a good market in selling engines for fitting to other cars, especially where the owner was looking for more power. The company took a stand at the 1905 London Motor Show in Crystal Palace where a London Dealer, Charles (later Sir Charles) Friswell agreed to take the entire factory output. In 1907 Friswell became Chairman of the company and worked hard raising its profile culminating