Amber is serious about her work as Chad's fan club president, as evidenced by her having a fanclub business card. She had also dressed up in disguises and costumes (Smooth, Maya Baboodi) to fool Tawni, Nico, and Grady into telling her what they had thought of Chad after he started dating Sonny. Amber had concluded that Sonny was the reason Chad hasn't been getting any more fans on Flitter (a parody of Twitter) because ever since Sonny started dating Chad, Chad had become a nicer person and that his fans preferred him the way he used to be, meaner and inconsiderate.