The philosophy of the initiative Defective by Design is that DRM is designed to be deliberately defective, to restrict the use of the product. This, they claim, cripples the future of digital freedom. The group aims to target "Big Media, unhelpful manufacturers, and DRM distributors" and to bring public awareness of the issue and increase participation in the initiative. It represents one of the first efforts of the Free Software Foundation to find common cause with mainstream social activists, and to encourage free software advocates to become socially involved. As of late 2006, the campaign was claiming over 12,000 registered members.