While cultural work as a corollary of mind and the cultural production of knowledge occupy a more lateral and ambivalent space ruled by the motors of global economic life, many observers emphasise the “totalising” hegemony of economic thought and capitalist social relations (e.g. in Banks 2007). A challenging issue is whether cultural work in the age of information, corporate knowledge work, and the ruling rationalities of a global market culture will be able to obtain a foothold in a knowledge space different from the one it finds itself embedded in in the present activities of the capitalist cultural industries.