Many reasons, men being the macho type is a big turn-off to most women. Women nowadays go to college and have jobs, so the traditional reason for a husband is not necessary. Most women nowadays don't want to stay home, and men in their lives who are insecure keep them from having freedom. Since love is what most women are looking for in a man, being the fact that most men nowadays are inadequate when it comes to that, they look for it in someone who is loving, caring and SENSITIVE to what they are feeling.