Originally only 10 concerts were announced, but the tickets were sold out in less than an hour and the public demand for tickets resulted in 40 more concerts to be added, resulting in 50 concerts in total. Ticket sales broke several records and AEG Live stated that Jackson could have sold more dates. Jackson's album sales increased following the announcement. In preparation for the concert series, the pop singer had been collaborating with numerous high profile figures, such as fashion designer Christian Audigier, choreographer Kenny Ortega and bodybuilder Lou Ferrigno. Prior to Jackson's death, Allgood Entertainment had planned to sue the musician for $40 million, claiming that he had breached an exclusivity agreement with them by agreeing to the This Is It concerts.