Russell was fairly heavily featured on What Goes on Tour..., an episode of Doctor Who Confidential which examined the Doctor Who bus tour that introduced the then-new Eleventh Doctor to schoolchildren across the United Kingdom. He also notably appeared on the award-winning Who Peter. Russell's exact title has been represented differently on different programmes. His formal title appears to be "Senior Brand Executive", as is his credit on What Goes on Tour.... However, he was also credited as the simpler "brand manager" on the 2010 edition of Doctor Who at the Proms.