Nick Jr. was a programming block on the Nickelodeon programming channel, seen on Nickelodeon weekday mornings. It was aimed at a preschool-age audience ages 5 and under (sometimes older). In September 2009, Nick Jr. became its own official channel, replacing Noggin. It is owned by MTV Networks, a division of Viacom International. Programming during this block were generally seen without commercial interruption, although advertisements did run between the programs. On September 30, 2009, when Nick Jr. replaces Noggin, Nick Jr. will become commercial-free.