Upiq.com (pronounced “you-pick”) is a travel search aggregator based in San Diego, California. It allows users to compare prices on flights, hotels, car rentals and other vacation tours and packages by aggregating the results simultaneously from hundreds of travel search websites and consolidators including other fare aggregators, then showing a one page comparison of the best deals found on the web. It then redirects the visitor to the travel site with the best rates to complete the booking.