Goldie Wilson was the mayor of Hill Valley in 1985, and had been since 1977. His 1985 re-election campaign ads promised more jobs, better education, bigger civic improvements, and lower taxes. The slogan on his printed ads was "Honesty, Decency, Integrity." He had a gold tooth when he was a young man, although there is a disagreement as to whether he still had a gold tooth thirty years later, when he was running for re-election.