Pop Revival is a fairly new genre, but it's very quickly becoming the sound of The New Tens. Its a subgenre of Indie Rock that rose out of mid-2000s New Wave revival, Power Pop, Indie Pop and the twee bands of the late 80's/early 90's (namely Beat Happening, Belle and Sebastian and the Sarah Records bands). Pop Revival incorporates elements of Rockabilly, Soul, Surf Rock, Punk Rock, Shoegaze and Lo-Fi. The result is something that sounds old, but isn't easily comparable to earlier music. The popularity of Pop Revival coincides with a sudden pervasive and unexplained interest in 1960s clothing, music and design. The genre is based mainly in Los Angeles, especially Sunset Boulevard and the East Side.