Trade Prince Maldy was the owner of the Bilgewater Cartel, as seen in the demo shown at BlizzCon 2009. Maldy was then later renamed to Gallywix by the time Cataclysm alpha came out. However, Maldy is still referenced to as being the predecessor to Trade Prince Gallywix . Lorewise, he is presumed to have been killed by Gallywix for the position of trade prince.[citation needed]