Universe was a Transformers franchise running primarily from 2003 to 2005. It was conceived as a supplement to the runaway success of Armada, and consisted of redecoes and retools of older Transformer toys, both creating new characters and re-creating old ones. This approach allowed Hasbro to meet increased retail demand for Transformers, without having to greatly increase the brand's development staff and budget. The Universe franchise consists of only two components: * A toyline. The first wave included a CD-ROM with related stories. * A comic series