The owner of the Burrito King, Burrito Royale is self-described as simply a humble man who greatly enjoys burritos, and happens to be named Burrito himself (since his parents loved burritos a lot as well). He owns and operates the restaurant himself, and is apparently very popular with his customers. One day, Zim comes to the Burrito King, intent on conquering it as an easy victory, in order to one-up Invader Larb. After confirming that Burrito is in charge, Zim chases him off and takes control of the restaurant for himself. Burrito runs away, swearing to come back and avenge himself.