The Gizmondo handheld was a rather fascinating system, as train wrecks often are. Produced by Swedish electronics distributor Tiger Telematics (absolutely no relation with Tiger Electronics from USA), it was introduced with a lavish marketing budget, and it was rather powerful for its time. It had some unique features, such as Bluetooth, camera, mobile data, messaging, and GPS — years before smartphones made those popular. However, they made it too expensive, so it was sold at full price or ad-subsidized. Also, its library was very limited, and everyone was hyped for the PSP at the time. Consequently, the Gizmondo sold extremely poorly.