The booth was once again served by SSF2 director Gregory "Cleod9" McLeod. During the event's third day, Mr. Game & Watch was officially revealed to be a playable character. As is usual for developers at this event, Mr. Game & Watch was actually "leaked" by one of the game's posters before his formal reveal but none of the attendants were able to discover him, even after MG directly hinted the new character was hiding in the game's poster on its MG's Facebook account. After revealing Mr. Game & Watch, MG revealed where he was hidden in the poster: on the left side, next to Lloyd in a "front viewing" position. Due to being a flat character, this resulting in him being a discreet black, straight line visible only by taking a closer look at the poster.