Luring is a term most often used to describe a player tricking or deceiving another player by leading them to a dangerous place, oftentimes in the Wilderness. Since 28 March 2007, it has been considered scamming. Luring is usually done when victims have a sizable amount of wealth with them so that when they die, they will lose an amount of items, and their death will give it all to the lurer. Sadly, luring is becoming much more common and highly lucrative, and the rules concerning luring have become more ambiguous. At the very least, however, luring is considered an undesirable player behaviour that should be reported as 'scamming'.