William "Bill" Stanley Carpenter, Jr., LTG, U.S. Army (Retired) (born November 30, 1937) is an American former Army officer and college football player. While playing college football, he gained national prominence as the "Lonesome End" of the Army football team. During his military service in Vietnam, he again achieved fame when he saved his company by directing airstrikes on his own position. For the action, he was awarded the Distinguished Service Cross.