Any program (often a repeat) put in a time slot that it has no hope of winning, because whatever's on the other channel is too overwhelmingly popular to ever beat. Occurs during Big Occasions. A variant is scheduling something special during a break in the action; for the Super Bowl, that means a replacement Halftime Show, as no one wants to miss the ads. For some other major events, it means showing segments of your own programs during the other network's commercial breaks, and convincing people to flip back and forth. These are sometimes used to fill a Friday Night Death Slot.