The cereal was first made in 1956 in the basement of John Harvey "Milk" Kellogg, brother of acclaimed cereal genius Will Smith "Cookies" Kellogg. John presented his discovery to his conniving son of a bitch brother, who stole the recipe and ran off to his summer house next door, in which he elaborated upon the prototype and created Special K. The improved cereal, complete with lightly toasted wheat-rice flakes and optional berries, was a smash hit.