The cartoon revolves around Franklin Fibbs, Franklin's bemused and loyal wife Paloma, whose main job around the store is to keep her husband and his imagination in check, and Josh, a neighborhood boy who works at Fibbs' General Store. Josh's curiosity and wide-eyed enthusiasm make him the perfect audience for Franklin's absurd tales. When Franklin's stories are particularly outlandish or borderline pathological, Paloma will often throw Josh a raised eyebrow or toss Franklin a choice retort in her native Spanish.