The App Shop allows Marcus to download new apps. The UI is a series of tiles showing the name and icon of each application, with the price showing (unless it's owned, in which case the price is replaced with a check mark). Each app has its own page with a description, and a series of pictures showing the app, that the player can scroll through. Buying an app is just pressing and holding a button and then a short simulated download bar will activate. The apps use in-game money, not real money.